Ambassador Highlight: Jennifer Temperley

Some athletes find their way to triathlon later in life, while others like Jen seem destined for the sport from the start. A competitive swimmer from childhood to her days as a D1 collegiate athlete, Jen’s journey into triathlon began at just eight years old when she competed in the Wonder Bread Ironkids race. With a cotton T-shirt thrown over her swimsuit and a big-wheeled Huffy bike, she had no idea that this early experience would set the stage for a lifelong love of endurance sports. Then, life took its natural course; while raising kids, she had to balance family and fitness, but the competitive fire never faded. In her 40s, Jen found herself back in the game, this time stronger than ever, fueled by the camaraderie and support of the Betty Squad, a community of fierce and inspiring women.

However, triathlon is about more than just physical endurance. It’s a test of mental and emotional resilience. In 2016, Jen faced her toughest challenge yet. Struggling with anemia, low energy availability (LEA), and dysfunctional adrenals, she could barely get out of bed, let alone train. Misdiagnosed multiple times, she became her own biggest advocate, seeking out specialists who understood the needs of female endurance athletes. The experience changed her, not just as an athlete but as a coach. She learned to train smarter, prioritize recovery, fuel properly, and listen to her body. That shift in mindset has become the foundation of her coaching philosophy. She now helps her clients understand that success isn’t just about pushing harder: it’s about creating a sustainable, healthy approach to training. Seeing athletes recognize this and thrive is what makes coaching so rewarding to her

As Wildflower approaches, Jen believes that it’s more than just a race. It’s an experience unlike any other that you’ll remember for the rest of your life. In a sport often dominated by the pursuit of PRs and qualifications, Wildflower brings it back to the essence of triathlon: community, adventure, and the pure love of the sport. With its festival-like atmosphere, grueling courses, and legendary traditions, Wildflower is as gritty as it is unforgettable. It’s a challenge, a celebration, and a reunion all in one. With the race making its long-awaited return, Jen can’t wait to experience the magic again. This year’s Wildflower is shaping up to be something special, with excitement from both seasoned athletes and first-timers that are eager to take on the challenge. Jen is looking forward to it all — watching others embrace the experience, soaking up the electric energy of the crowd, and maybe, just maybe, setting a new personal best. So, what does Jen recommend for any first-timers coming to Wildflower? Four main things: soak it in, stay positive, relax, and don’t sweat the small stuff. And most importantly, expect the unexpected. Because at Wildflower, anything can happen and that’s what makes it so legendary. Will you be on the start line this year?