Designed for balanced performance, the ProMax delivers premium materials, smooth flexibility, and dependable buoyancy at an exceptional value — making it a great choice for athletes looking to upgrade their swim without compromise.
Train & Race with ROKA
Known for high-performance wetsuits and premium eyewear, ROKA elevates the swim experience for athletes of every level — from first timers to podium contenders. Their athlete-focused designs maximize buoyancy, flexibility, comfort, and speed.
Giveaways for Wildflower Athletes
- Monthly wetsuit giveaways (January–March) for early registrants
- Weekly goggle giveaways during the spring collegiate series
- Open to all registered Wildflower athletes and social followers, with no purchase necessary
Learn from the Pros – ROKA Standard Racing Team
ROKA professional athletes will share exclusive training tips and host:
- An on-demand recorded session (March & April)
- A live virtual swim session
- First Timers feature session in the Wildflower Program
- On-site training clinics you won’t want to miss – schedule coming out April 1st
Featured Gear & Why Athletes Love It

ProMax
Mens / Full Sleeve

RŌKA Goggles
SIGHT FASTER / SWIM FASTER
RŌKA Goggles
F1 Goggle
R1 Goggle
X1 Goggle
Known for ultra-clear optics, anti-fog coating, and a secure, race-ready fit that stays put through every stroke.

Maverick X.3
Womens / Maverick Comp.3 Sleeveless
A versatile option offering core buoyancy with full shoulder freedom. Perfect for stronger swimmers who want flexibility and comfort in warmer conditions.
Innovative. Fast. Athlete-driven. RŌKA Multisport is committed to helping you achieve your best in the water at Wildflower.
Get Wildflower Ready with TriDot
Claim Your Free Training
Wildflower isn’t just a race. It’s rolling hills that test your legs, heat that tests your mind, and a finish line that means something different to everyone who crosses it. You signed up because you wanted something real — a challenge worth training for.
That kind of goal deserves training built to match it. Showing up undertrained is not an option.
That’s why the Wildflower Experience partnered with TriDot,
TriDot is the official training platform of the Wildflower Experience, and the technology tens of thousands of triathletes trust to get them to the start line confident and ready. TriDot’s adaptive platform builds your training that’s genuinely personalized to you: your current fitness, your schedule, your recovery, your life, and even the weather where you train. It adjusts every day based on how your body is actually responding, so every workout has a purpose and nothing is wasted.
No generic plans. No guesswork. Just smart, targeted preparation for this race, on this course, in these conditions.
Wildflower registrants get 3 months of training — free.
Rudy Project- Special Pricing 35% OFF
Create your Rudy VIP Account
Including all eyewear, including single lens prescription eyewear, and the top-rated Wingdream aero helmet!
Get exclusive discounts when you create an account and log in via this special landing page for VIP’s, athletes, and Ambassador Access.
This link will automatically fill in your ambassador code of ‘wildflower’ giving you discounts on their entire site.
https://www.rudyprojectna.com/pages/vip-login?team-code=wildflower
Meet the Helmet Built for Speed: The Rudy Project Wingdream
When every second counts on the bike course at Wildflower, marginal gains matter. The Rudy Project Wingdream isn’t just another aero helmet — it’s engineered specifically for triathletes who demand free speed without sacrificing comfort.
Why Wildflower Athletes Will Love It
The Wingdream was developed with extensive wind tunnel testing to reduce drag across real-world riding conditions — not just perfect lab positions. Whether you’re charging the long course or hammering through the collegiate showdown, this helmet is designed to keep you fast when it matters most.
Why you’ll want it:
- Wind tunnel–tested aero performance
- Designed specifically for aggressive tri positioning
- Ventilation that keeps you cool under pressure
- Magnetic Fidlock® buckle for fast, easy transitions
- Seamless integration with Rudy eyewear
Coming This March: A Bold New Color Drop
Rudy Project is launching a brand-new Wingdream limited-edition colorway soon — and it is next-level cool. Sleek, modern, and designed to stand out on race day, this limited release is going to turn heads on the bike course.
If you’re going to chase podiums at Wildflower, you might as well look fast doing it.
Limited Edition 40th Anniversary Spinshield Pro
Celebrate 40 years of Wildflower in bold style with the Spinshield Pro Sunglasses from Rudy Project — featured in a special Limited Edition 40th Anniversary colorway.
Built for high-performance racing, the Spinshield Pro delivers a wide cylindrical shield lens for maximum field of vision and aerodynamic coverage. Whether you’re descending on the bike, navigating technical trail sections, or sprinting to the finish, these sunglasses provide crystal-clear optics and superior eye protection.
Athletes love the Spinshield Pro for its:
- Panoramic lens design for enhanced peripheral vision
- Featherweight frame that stays secure without pressure points
- Adjustable nosepiece and temples for a customized fit
- Advanced lens clarity that reduces glare and enhances contrast
The limited-edition anniversary color makes them more than performance gear — they’re a statement piece. Commemorate the legacy. Race in style. See every moment clearly.
Why Buy Through the Wildflower Sponsor Page?
- Exclusive sponsor access to 35% off discount
- Support the brands that support our athletes
- Race-ready gear trusted by champions
Exclusive Wildflower × Zoot Collections
Zoot has designed a brand-new line of custom Wildflower apparel that captures the bold, fun, festival spirit of our event!
Zoot has designed a brand-new line of custom Wildflower apparel that captures the bold, fun, festival spirit of our event!
Custom Wildflower Cycle Jerseys & Race Apparel
High-performance designs for triathletes, runners, and cyclists who want elite function with unmistakable Wildflower style. Orders due by 3/15 for onsite pickup.
Limited-Edition VIP Jersey
Premium materials, bold graphics, and the option to customize with your name — so you feel like a legend crossing that iconic finish line.
Team & Club Branded Gear
Fully customizable Wildflower × Zoot apparel for tri clubs, run teams, and organizations racing in 2026. Reach out to our clubs director to find out how your team can get hooked up for best pricing.
Collegiate Team Collections
Special-edition kits built to showcase school pride on and off the course.
Zoot Onsite at Wildflower
The Zoot Team will be racing all weekend — and bringing the energy with them. Look for their hospitality area, connect with their athletes, join shake-out runs, and experience interactive activations designed to bring the community together. Zoot will also be hosting
Sports Basement
Save at Sports Basement
Need extra gear for Wildflower? Sports Basement has you covered — from start line to campsite.
Camp Like a Pro
Wildflower is more than a race — it’s a full weekend experience. Sports Basement has all the camping gear you could need, available for rental or purchase. Tents, sleeping bags, camp chairs, cooking gear — they’ve been camping at Lake San Antonio for years and know exactly what makes a Wildflower weekend comfortable and fun. They even have a portable goal zero Yeti 500X power station for rent that will have you set-to-go all weekend.
Race-Ready Gear
They also carry triathlon training and race-day gear for rental or purchase at a dozen locations across California — including new locations in Southern California. Wonder if there is one near you – check it out
https://shop.sportsbasement.com/blogs/stores
JOIN THE BASEMENTEERS AND GET:
10% OFF Every item, Every Time you Shop
10% OF Profits to the Charity or School You Choose
Host Your Club
Bringing a team? Sports Basement offers great in-store meeting spaces and can host your club for team meetings, pre-race gatherings, or transform into whatever group needs.
As long-time Wildflower supporters, they’re not just a retailer — they’re part of the community.
Gear up. Camp smart. Make the most of your Wildflower Experience.
15C Wine Shop: Newly Released, Limited Edition Race Weekend Order
Newly Released Wildflower Red or Rose Wine produced by Ali Rush, triathlete/CP Graduate/15C Wine Shop Owner, Shift Studio Owner and certified advanced sommelier. Order now and pick up to enjoy Wildflower weekend at the 15C Wine Shop in the expo.
There are many Wildflower Festival Lodging and Day Use options to choose from. Be sure to reserve your festival day use pass, campsite, glamping option or RV!
Festival & Camping Registration








