Expo Information
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After such a successful relaunch, the Wildflower Experience has proven why it’s such an iconic event for every athlete.

Wildflower is not just a race, it’s a full weekend festival that offers: live entertainment, wine tasting featuring local favorites, celebration beer garden, 3 expo venues for the latest and greatest in training gear, race clinics presented by top professionals, movie under the stars, campfire antics, and more.

Besides being open to the public and hosting a new Wellness Area, every participant visits the Expo area while picking up their race packets before their race day. This 3-day expo is free with festival parking admission. With special “Welcome Back” booth pricing starting as low as $850, what are you waiting for—save your spot today!

Key Facts & Figures

  • 3 Day Expo
  • Number of Attendees: 15,000+
  • Number of Race Participants: 5,100+
  • Triathlons: Long Course, Olympic Course, Off-Road Spring, On-Road Sprint
  • Running Events: 5k, 10k, 10 Mile Trail Run
  • Other Fitness & Wellness Events: Stand-Up Paddle Board and Yoga
  • Majority of attendees camp on site providing multiple interaction opportunities

Important Times

Exhibitor Setup: 9 am – 11 am on Friday. (possible Thursday setup available, but by appointment only)

Expo Hours:

  • Friday: Noon – 6 pm
  • Saturday: 7 am – 6 pm
  • Sunday: 7 am – 4 pm
  • Exhibitor Teardown and Loadout: Sunday at 4 pm
  • Soft Teardown: 3 pm – 4 pm*

* – During Soft Teardown, exhibitors may dismantle their booth, taking trash and recycling to receptacles, etc. Exhibitors are required to stay within their purchased expo space during Soft Tear Down. Road Closures are in effect for Vehicle traffic in the Expo until 4 pm or until the road is safe for vehicles and runners.

Expo Map

Exhibitor Information

  • 10 x 10 booth comes with (1) table, (2) chairs
  • Additional services available at checkout i.e. electricity, canopy tent etc
  • Larger activation footprints available.
  • A Day-Use Vendor Parking Pass for a single vehicle (which expire at 8 pm each day)
    All vehicles in the park after 8 pm must have a camping pass.


Exhibitors need to be parked in Lynch Lower Parking Lot by 7 am, as the road on Lynch Hill closes 1 hour earlier to vehicle traffic due to the number of bikes on the road.
For General Road Closure Information, please visit the Transportation section in Race Info.

Directions to Expo

Driving Directions, NOT the correct shipping address!!!

Contact Us

Event Sponsorship and Expo Booths are available for one of the most established brands in the industry.

Lodging Options

There are many Wildflower lodging options to choose from, but they're going quick! Be sure to reserve your campsite, condo or trailer today!

Learn More

Event Partners

We’re proud to partner with these great brands to bring you an incredible event experience. Whether you’re drenched in sweat, sitting around the campfire or immersed in music, you've worked hard to get there and deserve to have the best time possible.

Become a Partner

Your Company can partner with Wildflower Experience to help celebrate one of the hottest California Endurance Sports tradition for over 35 years. Connect with over thousands of athletes from all over world to promote your Brand to this highly engaged and loyal audience.