Our Wild Stories – Matt & Colleen share their Wildflower Story
Season 2025, Episode 5
Featuring: Matt Bousman, Co-Owner of See & Be Productions and Owner of Whitaker Construction Group Inc
Hosted by: Colleen Bousman, Wildflower Race Director since 1997
Colleen and Matt Bousman have been all-in on Wildflower for decades — from running burrito stands in the early days to mapping out entire racecourses with drones. This episode dives into how their shared dedication and creativity keep the Wildflower spirit alive year after year.
Hear how the race has evolved, how technology now plays a role in shaping each course, and what it really takes behind the scenes to bring this legendary triathlon weekend to life.
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Experience Wildflower: A Weekend Like No Other!
Wildflower is not just a race, it’s a full weekend festival.<br /> From live music spanning bluegrass to rock, to gourmet food trucks, yoga, and wine tastings, this event celebrates local culture while drawing athletes and visitors from around the globe.
Learn MoreAt its heart are iconic endurance events, including four triathlons from long distance to sprint distance, a gravel triathlon, a 20K trail run, 5K and 10K fun runs, and an open water swim. With family-friendly attractions, a kid’s race, and the stunning backdrop of Lake San Antonio, Wildflower is a can’t-miss festival experience! Follow us on social media for the latest updates.
2025 Event Partners
We’re proud to partner with these great brands to bring you an incredible event experience. Whether you’re drenched in sweat, sitting around the campfire or immersed in music, you've worked hard to get there and deserve to have the best time possible.
Your Company can partner with Wildflower Experience to help celebrate one of the hottest California Endurance Sports tradition for over 35 years. Connect with over thousands of athletes from all over world to promote your Brand to this highly engaged and loyal audience.
