EXHIBITOR SET UP

Thursday, April 30, 2026: By appointment only
Friday, May 1, 2026: 9 AM – 11 AM

EXPO OPEN HOURS

Friday, May 1, 2026: Noon – 6 PM
Saturday, May 2, 2026: 7 AM – 6 PM
Sunday, May 3, 2026: 7 AM – 4 PM

EXHIBITOR TEAR DOWN AND LOAD OUT

Sunday, May 3, 2026: 4 PM – 6 PM
Soft Tear Down: 3 PM – 4 PM*
Full Tear Down and Load Out beginning at 4 PM

*During Soft Tear Down, exhibitors may dismantle their booth, taking trash and recycling to receptacles, etc. Exhibitors are required to stay within their purchased expo space during Soft Tear Down. Vehicle traffic in and around the Expo begins at 4 PM.

Camping at Lake San Antonio is a great experience and what make the Expo at the Wildflower Experience so unique. You can walk to your expo space and race area. Use the experience to network with those in the industry or play card games with coworkers while you roast marshmallows. The nearest accommodations are located at Lake Nacimiento (15 miles to the south) and Paso Robles (26 miles to the south). Camping is NOT included in the expo registration fee. Each vehicle/person in the park overnight must pay the camping fee per vehicle, per person.

LYNCH CAMPGROUND

Home to the Main Festival Area – this will be the hub of most activities for the weekend! The Start, Finish, Transition, Expo, WF Boutique, Festival Stage, wine tasting, awards ceremonies and more.

Although it is complete with a limited number of hookup sites and regular campsites, this area is reserved for sponsors, exhibitors, VIPs, and staff.

RV CAMPING

We encourage you to look into an RV, it will improve your exhibitor experience. There are limited RV sites. Sites with hookups are not guaranteed, so all motor homes need to be self-contained. Get Away RV & Pismo Coast RV are our Official RV Partners. Visit them by clicking on their logos below.

There are a limited number of reserved exhibitor camping spaces available so they will be sold on a first come, first serve basis.

*Every vehicle must have a camping pass. If you opt for Reserved Camping (a benefit available only to sponsors and vendors), up to 2 vehicles from your company may be assigned to the same campsite, but again, both of those vehicles must have their own pass. (i.e. pass ≠ site)

Lynch Day Use Passes

Lynch Day Use Passes are reserved for sponsors, exhibitors, VIPs, and staff. This pass is great for any vendors/employees coming in to work the expo booths for the day. This pass will allow holders to drive their vehicles down Lynch and park in either the lower transitions area or at your campsite for the day.

Vehicles must be down Lynch Hill and parked prior to 7:00 AM on Saturday and Sunday. No exceptions.

All Lynch Day Use vehicles must be out of the park by 8 PM each night or they will be required to purchase a camping pass.

Lynch Road Closures:
Saturday & Sunday: 7:00 AM – 3:00 PM

Shipping to the Wildflower Experience can be a little tricky since it’s not exactly a metropolitan site. If you ship a product, you must complete a Shipment Form. Race Management is not responsible for the delivery or receipt of any shipments without a completed form and is not responsible for lost or stolen items that arrive prior to the Delivery window. Shipments without Shipping Form Submissions will be refused by our staff and returned to the shipping agent.

SHIPPING FEES

• Non-palletized boxes
  • First Box: $25 box
  • $10 for each additional box
• Crates or Pallets: $150 per crate/pallet
• Non-Crated/Non-Palletized/Non-Boxed loose items: $40 per item
• Sponsors – All shipping fees are waived

DELIVERY / PICK-UP TIMELINE

We will not accept any shipments for Expo prior to Monday, April 27th, or after Thursday, April 30th at 7 pm.

All return shipments must be scheduled for pick up between Tuesday, May 5th & Thursday, May 7th.

MARKING YOUR PACKAGES

All packages must have the corresponding return address to your form so we can verify that the shipment is correct.  In order to expedite your delivery we request you mark each box in the following manner:

EXPO – <your_company>
BOX 1 OF 12

SHIPPING ADDRESS

Lake San Antonio South Shore
Wildflower HQ Trailer #5
Attn: Expo – (your company name)
2610 San Antonio Road
Bradley, CA 93426
Contact phone: 805-242-3111

PACKAGE PICK-UP/BOOTH DELIVERY

When you check-in at the Info Booth in Expo 1, please coordinate with them on how/when you’d like your deliveries brought to your expo booth.

TRACKING INFORMATION

You must provide tracking information on your completed form in order for us to accept the shipment.

Any exhibitor sampling or selling food and/or beverage items must obtain a health permit. In addition, you must obtain a Temporary Food Facility Health Permit if you are selling non-perishable commercially pre-packaged/free samples and/or beverages. Please send completed health permit forms (Health Permit download button above) directly to the Monterey County Health Department no later than March 15th.

Permits and fees should be mailed to:

Monterey County Health Department
ATTN: Rosa Arreola
620 Broadway Suite #70
King City, CA 93930

For any questions, please contact the Monterey County Health Department – 831-755-4500

2025-2026 Monterey County Temporary Food Facility Fees (Section A.19)

• Non-profits may apply for 4 fee exemptions for Monterey County each year. Submit your Health Permit and request an exemption on your non-profits letterhead along with your 501c3 number along with date and location details for the event.

SERVING

Any exhibitor who is sampling and/or selling food must use food containers and serving materials that comply with the following:

1. Styrofoam or Polyfoam products prohibited. Read more here (including fine information): https://www.countyofmonterey.gov/home/showpublisheddocument/15136/638509405386400000
2. All other California Laws

Driving Directions, NOT the correct shipping address!!!

(This info is great for your GPS/Mobile device, but don’t expect it to get you all the way to the Park. Depending on your carrier, cell service can be sporadic as you get closer to Lake San Antonio.)

FROM THE NORTH

Take Hwy 101 South to the Jolon Road/G-14 exit just south of King City. Proceed south on G-14 approximately 20 miles. At Lockwood, make a right turn onto Interlake Road (G-14), proceed 13 miles. Turn left onto San Antonio Road. Proceed another 3 miles to the park entrance.

FROM THE SOUTH

Take Hwy 101 North to Paso Robles. Take Exit 231 for CA-46 toward Fresno/Bakersfield. Turn left onto CA-46. Continue onto 24th Street. Take the slight right onto Nacimiento Lake Dr./Paso Robles Rd. (you make a slight right instead of continuing straight into a cemetery). Proceed approximately 14 miles. Turn right onto Lake Nacimiento Drive and proceed over the dam. Three miles after the dam, turn left onto Interlake Road. Travel for 7 miles then turn right onto San Antonio Road. Proceed 3 miles to the park entrance.

FROM THE EAST

Take Hwy 46 to Paso Robles. Proceed straight through Paso Robles and follow the directions above for those coming from the South beginning at the step to take the slight right onto Nacimiento Lake Dr.

ONCE INSIDE THE PARK

After passing through the Front Gate, make the left turn at the top of Lynch Hill. A security guard is posted at the top of Lynch Hill beginning Thursday of event week. The pass(es) provided by the Front Gate need to be clearly displayed on your dash, and make sure the security and parking teams see them as you approach them since they are required to proceed down Lynch Hill. Drive down Lynch Hill to the Festival Area. We recommend you park in the Lower Lynch parking Lot by Transitions and walk up to Expo 1 for your expo assignment and then retrieve your vehicle and bring it closer to your space to unload. Exhibitor Check-In is at the Main Information Booth located in Expo Area 1.

(This affects you most if you most if you are staying off-site or having employees working shifts and entering and leaving the park.) Lake San Antonio Road is the main entrance and exit to the Park.

This road will be closed during the following times:

Thursday: No Closures
Friday: No Closures
Saturday: Entering the Lake, San Antonio Rd. is closed at 7:00 AM. Exiting the Lake, San Antonio Rd. is closed 8:00 AM to 3:30 PM.
Sunday: Entering the Lake, San Antonio Rd. is closed at 7:00 AM. Exiting the Lake, San Antonio Rd. is closed 8:00 AM to 3:30 PM.

Exhibitors should plan to be parked in the Lower Lynch Parking Lot prior to 7:00 AM on Saturday and Sunday.

LOADING | UNLOADING ZONE

Exhibitors may only park temporarily in the Expo Area for loading and unloading on Thursday and Friday. Exhibitors will receive their 30-Minute Expo Unloading Pass when they check-in at the Main Information Booth in Expo 1. Any vehicles left for more than 30 minutes will be ticketed. This is strictly enforced by the Monterey County Parks Department. (I know it sounds silly, but there is a LOT of foot traffic, bicycle traffic, forklift traffic, etc. going on as we do set up of the venue. Please be respectful of the Parks Staff and Event Crew diligently working to get ready for you and the athletes.)

PARKING

Day-use vendor/exhibitor parking passes must be purchased prior to the event. Day-use parking passes expire at 8:00 PM. All vehicles in the Park after 8:00 PM must have a camping pass associated to the vehicle.

Day-use parking for exhibitors is in the lower Lynch parking lot by 7:00 AM on Saturday and Sunday or at your reserved campsite.
All parking/camping areas in Lynch A Loop (behind Expo 2) are reserved for OFFICIAL RACE vehicles only.

BOOTH SPACE INCLUDES

One complimentary 8’ table and two chairs per 10’x10’ space, if ordered at time of registration, are included in your booth space. Your booth space will have the number of tables and chairs you ordered when you check-in. If you would prefer a 6′ table, please contact Expo Sales prior to April 1st.

SPACE ASSIGNMENT

Booth locations are all excellent and within 100 yards of the finish area, main stage and/or transition area. Requests for specific expo assignments were made during your exhibitor registration. Priority will be given to returning exhibitors and sponsors. Booth assignment will be made based on space requirement, products to be exhibited, the date the registration is received, and consideration of the overall best interest of the show. Exhibitors must check-in at the event prior to set-up to receive their space assignment. Exhibitor Check-In is at the Main Information in Expo Area 1. Booth assignments will be given to you upon check-in onsite. If you are a distributor and work with a specific retailer on-site, please notify Expo Sales prior to April 1st.

BOOTH REQUIREMENTS

All booths must have a covered canopy approved by Management.
Exhibitors shall be arranged so that they will not obstruct the walkways of general view and will not obstruct the exhibits of others.
All booth and exhibit materials must fit within the dimensions of the booth space purchased. If a vendor uses any space outside of their purchased footpad they will be billed at the rate of $100 per square foot for any space used beyond their purchased footpath as defined by Management. Management reserves the right to force any display extending beyond the purchased footpad to be removed.
Plans for specifically-built displays should be submitted to Management.

RENTALS AVAILABLE

• 10’x10’ Lightweight/Pop-up tent without sides $300
• Electricity $100 for 15 amp 110 (more power at quoted price)
• Additional Table $20 each
• Additional Chairs $6 each
• Internet access (TBD)

SECURITY

General venue security will in the expo areas throughout the event. However, Exhibitors are responsible for having their tents tarped and secured. Wildflower Experience is not responsible for lost or stolen items. Options for securing your tent: sandbags, zip ties, tarps, EZ-UP siding, etc.

OPERATION

Exhibitors are expected to keep exhibit open and staffed at all times during expo hours. Management reserves the right to restrict exhibit maximum noise level and to suitable methods of operation and display of materials. Exhibitor agrees that Management may substitute the actual space assigned to Exhibitors if necessary.

CREDIT CARDS

There is limited Verizon cell coverage. Other cell coverage is not available at this remote location. If you are running credit cards for sales, please be prepared to run in a batching or offline mode until you have coverage or purchase WiFi for your booth by April 1st.

TRASH | RECYCLING

Please bring all trash and recycling to the provided dumpster at the end of each day. Make sure to break down and flatten all cardboard. Recyclables (especially cardboard) must be placed in the appropriate “dumpster.” (Dumpster is in quotes because both receptacles are often referred to as dumpsters around the site but both do not go to the actual dump/landfill. Help ease the load on our local recycling center by depositing recyclables appropriately.) Sampling Booths are responsible for trash generated in conjunction with their booth.

UTILITIES

If potable water service is needed during the Wildflower Expo, please contact your sales rep. Onsite water is non-potable. Only bottled water should be used. We have partnered with Culligan bottled water at discounted rates. Electric service are limited to certain booth spaces and may be purchased by contacting your sales rep. Exhibitors need to make arrangements with Management to authorize the use of generators or other electrical systems (restrictions may apply) . All utility service must be pre-paid.