– Family-Friendly Triathlon Festival Supports Local Bands, Breweries, Businesses –
MONTEREY, Calif. – Motiv Sports announced today the full festival line-up for the iconic Wildflower Experience. The 35th annual event is renowned for its legendary triathlon and festival experience, which will feature local musicians, restaurateurs, and businesses. Over 5,000 athletes and 15,000 spectators are set to return to the campgrounds and race course at Lake San Antonio in Monterey, CA.
“It has been a joy to watch this race transform into an event that celebrates, family, fitness, healthy lifestyles and the culture of Californias’ Wine country,” said Race Director, Colleen Bousman. “This year’s Wildflower Experience is going to be epic and we are proud to highlight the food, music, wellness, wine, and zest for life that is so representative of the Central Coast.”
This year, the Wildflower Festival will offer a wide variety of local musicians covering bluegrass, jazz, rock ’n roll, country, reggae and swing. These bands include: Moonshiner Collective, Mother Corn Shuckers, GhostMonster, Shawn Clark Family Band, Mark Adams, Kevin Graybill and Where’s Sweeny. Several gourmet food trucks will be on-site offering a variety of choices to include: organic farm-to-truck dishes, BBQ & sides, specialty kabobs, crepes, smoothies, acai bowls, juice and several coffee vendors. Additionally, Firestone Walker Brewing Company and 15C Wine Bar will host tastings and spirits throughout the weekend.
“We are thrilled to be part of this iconic Central Coast tradition,” said David Walker, Firestone Walker Brewery Company co-founder and CEO. “Wildflower has grown tremendously since 1983, but it’s stayed true to its roots and its support of the local culture and people who call the Central Coast home.”
Wildflower for Everyone
At the center of the Wildflower Experience are the legendary Wildflower Long Course, Olympic Distance, and Sprint Triathlon races. In addition to the races – which attract some of the country’s top triathletes – the weekend promises fun for the entire family, whether you are a seasoned athlete or are considering your first 5K.
Wildflower offers a 5K, 10K and a trail run, stand up paddle board events, and outdoor yoga sessions throughout the weekend. Aside from the race events, the scenic outdoor venue includes nature hikes, race clinics, a marketplace and more including:
- 80’s Tri-Geek party and organic food hosted by CLIF BAR
- Wildflower Wellness Spa (massage, salon blow-dry & bubbly bar, festival braids)
- Hydration bar
- Beer and wine tasting
- Wildflower Artisan Marketplace featuring local artists
- Paddleboard and kayak rentals
- “Camp Wildflower” just for kids
- Race clinics hosted by top professional athletes
- Interviews on-stage with legends, pro athletes, and challenged athletes
- Nutrition talks & product demonstrations
More Camping Options Than Ever
Wildflower offers more premium camping options at Lake San Antonio than ever before. Along with traditional tent camping, athletes will be “glamping” in canvas yurt-like Bell Tents or nostalgic Tinker Tin trailers, many plan to bring in RV’s trailers and camper vans to get the full experience.
SCHEDULE OF EVENTS
All events take place at Lake San Antonio, South Shore in Monterey County, CA.
Saturday, May 5, 2018
Long Course Triathlon (1.2 mile swim, 56 mile bike, 13.1 mile run)
Mountain Bike Sprint Triathlon (.25m swim, 9.7m bike, 2mi run)
Stand Up Paddleboard Race (SUP)
Wildflower 5K Run
Sunday, May 6, 2018
Olympic Distance Triathlon (1.5k swim, 40k bike, 10k run)
Sprint Distance Triathlon (.25 swim, 20k bike, 5k run)
Stand Up Paddleboard Race (SUP)
*The WF2 athletes race the Long Course Saturday and Olympic Course Sunday
About The Wildflower Triathlon
Beginning in 1983 at Lake San Antonio in Central California, The Wildflower Triathlon is one of the most iconic races in the sport. Held the first weekend in May, “The Woodstock of Triathlon,” is host to a Long Course, Olympic, Sprint and Off-road Sprint distance events over the 3-day endurance sports festival. The Wildflower Triathlon Experience returns for 2018 on May 4 – 6. Learn more at www.wildflowerexperience.com
About Motiv Sports
Motiv Sports is an active lifestyle and entertainment company focused on delivering authentic and immersive live and digital experiences. Founded in 2015, Motiv Sports is headquartered in Denver, CO, with offices across the U.S., Australia, United Kingdom, Europe and Canada. With decades of experience in the sports and entertainment events industry, the company is continually refining what works while exploring unique partnerships and opportunities to further enhance the consumer experience. The Motiv Sports platform currently consists of 41 triathlon and running events and digital properties with plans to expand into several vertical industries in the outdoor lifestyle space. A belief in better is the root of all motivation. That’s what Motiv Sports is all about. Learn more at www.motivrunning.com.
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