Festival and Expo Info
Festival Info
The Festival Experience

Wildflower is not just another triathlon!  Its’ a 3-day party celebrating multi-sport, music wellness and outdoor adventure. Packed in with a full schedule of races, this iconic weekend triathlon festival boasts three action-packed expo venues featuring top-notch live entertainment, celebration Firestone-Walker beer garden, 15C wine tasting and informative race clinics by top pros and much more…

Chill-ax at the Wildflower Wellness Spa and book a post-race massage, pedicure, and dry bar. Since creativity is good for the soul, tap into your artsy side at the Art Bar where you can paint while enjoying a glass of bubbly or your favorite Central Coast wine. Or center your chi while taking one of our yoga classes throughout the weekend. Keep Calm & Stretch On throughout your Wildflower weekend. Turn stress into strength, loosen your tight muscles and center yourself.

Stroll through the Wildflower Marketplace and shop for handcrafted triathlon goods by local artisans.  Or, test out the latest and greatest in training gear at one of the numerous expo booths!

Do you like heights? Take an aerial adventure on a Helicopter Tour and take in a spectacular birds-eye view of the rolling hills, vineyards and iconic Wildflower venue where over 100,000 triathletes have suited up for race day.

Explore the 350 square miles of Lake San Antonio by paddleboard or kayak. Rentals are available all weekend for the Wildflower watermen.

We said Wildflower is fun for all ages and we meant it! “Camp Wildflower” is a cool kid-zone complete with playground, art & crafts and interactive games! Where a kid can be a kid!

See what people are talking about, what they’re looking forward to, and why you might want to shake up your schedule and add Wildflower Experience to your ‘Must Do’ events for this year.  Think of Wildflower as one of the best triathlons on the circuit, with a twist that brings a culture and community you will want to be part of.

Fitness & Lifestyle Expo

With many exciting vendors, interactive displays, samples, and great bargains on apparel, equipment and more, the expo is an exciting event you won’t want to miss.  Enhancements to the “Wildflower Experience” will be enjoyed by friends, family and racers alike.

Complete Exhibitors list will be posted in April.

Wildflower continues to draw thousands of competitive and amateur athletes each year. With Mother Nature as its venue, a challenging course that affords finishers bragging rights, and a fun-filled, three-day festival as a way to disconnect from the daily stress of life, it’s sure to be the California destination race for years to come.


Click here to become an exhibitor

Keep Calm & Stretch On throughout your Wildflower weekend. We will be having several free yoga classes throughout the weekend. Turn stress into strength, loosen tight muscles and center yourself in nature!

Free with festival entry

VIP Experience
Add to your registration

VIP Experience (Friday – Sunday)  •  LIMITED  •  $200 per person

When registering for camping/day use passes, upgrade to the VIP Experience. Get exclusive access to the Elite athletes during the meet & greet on Friday. Cross packing those 2 extra coolers just to hold all of your food, and instead, come into the VIP Tent and indulge on the exceptionally prepared meals starting with lunch Friday and finishing up with lunch on Sunday. Watch the swim start with limited exclusive access to the swim dock and with great access to views around the festival and the event site. And make sure not to miss out on the VIP Happy Hour on Saturday evening!

VIP Experience includes:

  • Unlimited access to meals Friday lunch through Sunday lunch
  • Attendance to Elite Meet & Greet (Friday)
  • Happy Hour (Saturday 4-6pm)
  • Exclusive viewing areas
Wine Tasting

Join our sommelier at our outdoor bar with the live music festival in the background while enjoying some local favorite Central Coast wines. You’re bound to meet new friends, and other like minded people from all over!