Announcing Partnership with Firestone Walker Brewery
Wildflower Blog

Announcing Partnership with Firestone Walker Brewery

PASO ROBLES, Calif. (January 31, 2018)— Motiv Sports, a leader in active lifestyle and entertainment, announced a new partnership with Firestone Walker Brewing Company to provide their craft beers at the 35th annual Wildflower Experience on May 4-6, 2018.  Wildflower is one of the most recognized and prestigious events in triathlon and best known for its legendary three-day festival at Lake San Antonio on the Central Coast of California.

The collaboration with Firestone Walker Brewing Company will bring thousands of triathletes, fans, and campers the opportunity to toast their accomplishments with one of the most iconic craft breweries in California. Firestone Walker beers will be available in the 15C Booth at the Wildflower Experience festival and the finish line of the inaugural Wildflower 5K for adults 21 and over..

“Wildflower’s unique atmosphere of an active lifestyle, strong community, and celebration is a perfect pairing with our favorite neighborhood brewery, Firestone Walker Brewing Company,” said Race Director, Colleen Bousman. “Many athletes can attest to the deliciousness of a cold brew after a long workout and we are thrilled to offer that combination at the festival.”

Wildflower 5K runners, over the age of 21, will receive a complimentary celebration beer. As athletes swap race stories and memories they can sip Firestone Walker’s latest local flavors while relaxing, listening to live music, and taking in the scenic beauty of Lake San Antonio.

“We’re excited to be a part of this local and highly-recognized event on the Central Coast,” said David Walker, Firestone Walker co-founder and CEO.

What began as a small-scale bluegrass festival and triathlon, The Wildflower Triathlons have since grown into an annual event known as the Woodstock of Triathlon, attracting thousands of participants and spectators to the three-day experience. Over the years, the atmosphere has sparked a passionate and dedicated following amongst triathlon enthusiasts; many who flock to California’s Central Coast for a chance to soak in this unique race setting. The event is not only a triathlon but a not-to-be-missed festival weekend on the beautiful Central Coast.


All events take place at Lake San Antonio, South Shore in Monterey County, CA.

Saturday, May 5, 2018

Long Course Triathlon (1.2 mile swim, 56 mile bike, 13.1 mile run)

Mountain Bike Sprint Triathlon (.25m swim, 9.7m bike, 2mi run)

10 mile Trail Run

Stand Up Paddleboard Race (SUP) (2 & 6 mile)

Wildflower 5K Run

Yoga in the Park all day


Sunday, May 6, 2018

Olympic Distance Triathlon (1.5k swim, 40k bike, 10k run)

Sprint Distance Triathlon (.25 swim, 20k bike, 5k run)

Wildflower 10K

Stand Up Paddle board Race (2 & 6 mile)

*The WF2 (athletes race the long course Saturday and Olympic Course Sunday) is also available for the 2018 race weekend.

About Firestone Walker

Firestone Walker Brewing Company is a pioneering regional craft brewery founded in 1996 and located on the central coast of California. Firestone Walkers’s main brewery in Paso Robles produces a diverse portfolio ranging from iconic pale ales to vintage barrel-aged beers.

 About The Wildflower Triathlon

Beginning in 1983 at Lake San Antonio in Central California, The Wildflower Triathlon is one of the most iconic races in the sport. Held the first weekend in May, “The Woodstock of Triathlon,” is host to a Long Course, Olympic, Sprint and Mountain Bike distance events over the 3-day endurance sports festival. The Wildflower Triathlon Experience returns for 2018 on May 4 – 6. Learn more at

About Motiv Sports

Motiv Sports is an active lifestyle and entertainment company focused on delivering authentic and immersive live and digital experiences. Founded in 2015, Motiv Sports is headquartered in Denver, CO, with offices across the U.S., Australia, United Kingdom, Europe and Canada. With decades of experience in the sports and entertainment events industry, the company is continually refining what works while exploring unique partnerships and opportunities to further enhance the consumer experience. The Motiv Sports platform currently consists of 41 triathlon and running events and digital properties with plans to expand into several vertical industries in the outdoor lifestyle space. A belief in better is the root of all motivation. That’s what Motiv Sports is all about. Learn more at

Experience Wildflower

Wildflower is not just a race, it's a full weekend festival with live entertainment, wine tasting, celebration beer garden, the latest and greatest in training gear, race clinics presented by top professionals, movie under the stars, campfire antics, and more.

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The Wildflower Experience offers distances for everyone including a Long Course 70.3 Triathlon (also with Aqua-bike option), Olympic Distance Triathlon, Sprint On Road & Off Road Triathlons, 10K Run, 5K Run, 10.7 mile Trail Run, 1.2. mile Open-water Swim and Kids Fun Run. Plus, sign up for classes and clinics at our weekend Yoga Fit Wellness Fest.

Event Partners

We’re proud to partner with these great brands to bring you an incredible event experience. Whether you’re drenched in sweat, sitting around the campfire or immersed in music, you've worked hard to get there and deserve to have the best time possible.

Become a Partner

Your Company can partner with Wildflower Experience to help celebrate one of the hottest California Endurance Sports tradition for over 35 years. Connect with over thousands of athletes from all over world to promote your Brand to this highly engaged and loyal audience.