New Partnership with Velocity Indoor Cycling
Wildflower Blog

New Partnership with Velocity Indoor Cycling

Wildflower Experience Announces New Partnership with Velocity Indoor Cycling App to Bring Iconic Bike Courses to Life – Virtually

FOR IMMEDIATE RELEASE

PASO ROBLES, California  Jan. 26, 2026 – The Wildflower Experience, one of the most iconic endurance festival events, is proud to announce a new partnership with Velocity Indoor Cycling App, bringing the legendary Wildflower bike courses directly to athletes – anywhere in the world.

Through this collaboration, athletes will now have the opportunity to ride the exact Wildflower bike courses virtually, reducing intimidation, building confidence, and fostering a powerful sense of community long before race weekend arrives.

Velocity’s immersive training platform pairs expert live coaching with two-way video, real-time performance metrics, and integrated competition, allowing athletes to train smarter and with intention. Riders can join live, or on-demand sessions led by a coach who has raced the Wildflower courses for over 20 years, offering insider tips, pacing strategies, and course-specific insights.

But these rides go far beyond watts and elevation. “These Wildflower Velocity rides will have every rider who joins completely ready for race day. I can’t wait to share the secrets to success at Wildflower through this amazing platform” shares Ian Murray Wildflower Ambassador and Velocity ride coach.  During each session, athletes will also hear fun facts and insider knowledge about the Wildflower Experience, from festival schedules and clinic topics to shake-out run trails and pre-race weekend highlights, bringing the full Wildflower atmosphere into training.

“This partnership allows us to support athletes before they even arrive at Lake San Antonio,” said Colleen Bousman, Race Director and Owner of the Wildflower Experience. “We’re removing barriers, building confidence, and creating community—so athletes don’t just show up fit, they show up ready.”

Velocity Indoor Cycling is known for combining:

  • Expert live instruction
  • A community of friends and teammates
  • Fun, integrated competitions
  • Workouts that build power, speed, and cycling skills

With live two-way video, real-time data transfer to the coach, and fully integrated performance metrics, athletes receive immediate feedback—no matter where they’re training from.

The Wildflower x Velocity collaboration also introduces gamified training experiences designed for:

  • Collegiate teams
  • Triathlon clubs / teams
  • Training groups and squads

Teams can compete together through private portals, unlocking challenges, leaderboards, and shared goals that make preparation more engaging and motivating.

“Velocity is about training with purpose and connection,” said John Nichols, Velocity Founder. “Partnering with Wildflower allows us to blend elite instruction, iconic courses, and community energy into one powerful training experience.”

Together, Wildflower Experience and Velocity Indoor Cycling are redefining how athletes prepare – bringing confidence, clarity, and camaraderie to every ride.

Train with intention. Ride with confidence. Show up ready! Experience Wildflower fully starting today.

Experience Wildflower: A Weekend Like No Other!

Wildflower is not just a race, it’s a full weekend festival. From live music spanning bluegrass to rock, to gourmet food trucks, yoga, and wine tastings, this event celebrates local culture while drawing athletes and visitors from around the globe.

Learn More
May 1 - 3, 2026
@ Lake San Antonio, South Shore - Bradley, CA

At its heart are iconic endurance events, including four triathlons from long distance to sprint distance, a gravel triathlon, a 20K trail run, 5K and 10K fun runs, and an open water swim. With family-friendly attractions, a kid’s race, and the stunning backdrop of Lake San Antonio, Wildflower is a can’t miss festival experience! Follow us on social media for the latest updates.

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We’re proud to partner with these great brands to bring you an incredible event experience. Whether you’re drenched in sweat, sitting around the campfire or immersed in music, you've worked hard to get there and deserve to have the best time possible.

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Your Company can partner with Wildflower Experience to help celebrate one of the hottest California Endurance Sports tradition for over 35 years. Connect with over thousands of athletes from all over world to promote your Brand to this highly engaged and loyal audience.

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