Zipp Partners With Iconic Wildflower Experience Triathlon

INDIANAPOLIS, Indiana.  – Zipp is proud to announce a new multi-year agreement to serve as the Official Wheel Partner of the 2018 Wildflower Experience. Known as the “Woodstock of Triathlon,” Wildflower is a 3-day endurance sports festival – actually, an experience – like nothing else in multisport. This year, Wildflower brings together more than 5,000 athletes and 15,000 spectators from May 4-6 to Lake San Antonio in California’s beautiful Central Coast region.

“We are thrilled to provide support and products to athletes competing in the Wildflower Triathlon,” said Declan Doyle, Zipp Brand Manager. As an aero cycling gear pioneer, our roots run deep in the adventure-seeking, fringe-sport fun of the 1980s and ‘90s triathlon. So, the idea of a bunch of people gathering for serious competition and fun is a return to our roots.”

Zipp will have a select number of Zipp Carbon Clinchers to provide neutral wheel support for athletes who have a puncture or other wheel issue. Zipp also will be on site with a full booth in the expo area to display their Firecrest and NSW wheels, including the revolutionary 454 and 858 NSWs as well their Vuka aerobar systems and other Zipp products. Experts will be on hand throughout the weekend to answer questions about Zipp technology.

“We are thrilled that Zipp will be on-site to support our athletes,” said Colleen Bousman, Wildflower Race Director. “The speed, reliably and stability provided by Zipp products are reasons why Wildflower’s top pros and amateurs choose Zipp wheels over other brands.”

The Wildflower Experience goes far beyond competition on a challenging course. Participants enjoy a festival atmosphere with live music, craft beer, wine tasting, and campfires under the stars. And there’s plenty of racing, headlined by the legendary Wildflower Long Course Triathlon (1.2 mile swim, 56 mile bike, 13.1 mile run). Wildflower also offers an Olympic Distance (1.5 km swim, 40 km bike, 10 km run) as well as an Off-Road Sprint Triathlon (.25 mile swim, 9.7 mile bike, 2 mile run) and On Road Sprint Triathlon (.25 swim, 20k bike, 5k run). Zipp’s reputation for excellence has made them the choice of many top athletes. Beyond triathlon, there are 5K and 10K runs, a trail run, a stand-up paddleboard race, and yoga. 

SCHEDULE OF EVENTS

All events take place at Lake San Antonio, South Shore in Monterey County, CA.

 Saturday, May 5, 2018

Long Course Triathlon (1.2 mile swim, 56 mile bike, 13.1 mile run)

Mountain Bike Sprint Triathlon (.25m swim, 9.7m bike, 2mi run)

Trail Run

Stand Up Paddle board Race (SUP)

Wildflower 5K Run 

Sunday, May 6, 2018

Sprint Distance Triathlon (.25 swim, 20k bike, 5k run)

Olympic Distance Triathlon (1.5k swim, 40k bike, 10k run)

Wildflower 10K

Stand Up Paddle board Race (SUP)

*The WF2 athletes race the Long Course Saturday and Olympic Course Sunday

About Zipp

Zipp Speed Weaponry was founded in 1988 with the sole mission of making athletes faster. Our focus is to produce the highest performing, most durable wheels and components. Over the course of the last three decades, Zipp has done exactly that, by drawing on its core competencies of design engineering, composites knowledge, computer simulation, and wind tunnel development. It is these competencies that have allowed Zipp to deliver a series of firsts in the cycling industry. From the first carbon disc wheel to the first carbon crank to the first carbon wheel to win Paris-Roubaix. These firsts have helped Zipp athletes to become champions in the toughest races in the world, on the fiercest roads in the world, from the cobbled roads of Belgium to the Queen K in Kona.

About The Wildflower Triathlon

Beginning in 1983 at Lake San Antonio in Central California, The Wildflower Triathlon is one of the most iconic races in the sport. Held the first weekend in May, “The Woodstock of Triathlon,” is host to a Long Course, Olympic, Sprint and Off-road Sprint distance events over the 3-day endurance sports festival. The Wildflower Triathlon Experience returns for 2018 on May 4 – 6. Learn more at www.wildflowerexperience.com

About Motiv Sports

Motiv Sports is an active lifestyle and entertainment company focused on delivering authentic and immersive live and digital experiences. Founded in 2015, Motiv Sports is headquartered in Denver, CO, with offices across the U.S., Australia, United Kingdom, Europe and Canada. With decades of experience in the sports and entertainment events industry, the company is continually refining what works while exploring unique partnerships and opportunities to further enhance the consumer experience. The Motiv Sports platform currently consists of 41 triathlon and running events and digital properties with plans to expand into several vertical industries in the outdoor lifestyle space. A belief in better is the root of all motivation. That’s what Motiv Sports is all about. Learn more at www.motivrunning.com.